2015 Singles’ Day trending topics on Weibo

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A study published by Nielsen present which topics were the most popular among Weibo users on 2015 Singles’ Days. Aside from Tmall, Singles’ Day’s origin, AliTrip, and Jumei (group-shopping website focusing on beauty products) were the most popular topics on November 11th.

Highlights

  1. On Weibo #singlesday topic was more popular among female users (64.8%) than among male (35.2%).
  2. Among all product categories, home appliances was the most popular.
  3. AliTrip reached 100 million RMB in sales in the first 3 minutes.

Check out Resonance’s Shangri-La digital report and China Online Travel trend report to see how brands impress their target audiences and explore their best opportunities on AliTrip.

About Author

Social Brand Watch (SBW) is a collection of experts in digital, mobile and social media in China. SBW was created to complement Resonance's China Social Branding Report, a bi-weekly report focusing on modern marketing methods of the world's top brands in China.

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