2015 WeChat public account operation report


199it released a report this month covering the performance and behavior of 3,485 WeChat public accounts in 18 industries (automobile, banking, ecommerce, home appliances, smartphones, beauty, luxury, personal care, etc.) between the 1st of July and the 30th of September of 2015.

1. Number of posts:
133 posts released every hour
3,198 every day
98,059 every month

2. Posting frequency: most WeChat public accounts’ messages  are sent on Wednesday and Friday, between 4pm and 7pm.

3. Daily page views: the highest number of page views in the week are on Friday and the busiest times during the day are between 6am and 7am and also between 7pm and 8pm.

WeChat is today the top choice for brands in terms of CRM and one-on-one communication, as a result, more and more brands are using H5 to attract more attention, as we can see in Platinum Guild International and MINI campaigns.

About Author

Social Brand Watch (SBW) is a collection of experts in digital, mobile and social media in China. SBW was created to complement Resonance's China Social Branding Report, a bi-weekly report focusing on modern marketing methods of the world's top brands in China.

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