Xiaomi joining WeChat commerce


Last week Xiaomi launched its WeChat commerce service. As China’s answer to Apple, Xiaomi is actively embracing all kinds of social media platforms including Weibo, WeChat, BBS, and even doing things like promoting flash sales.

xiaomi wechat commerce message

With this new WeChat commerce service, users can now directly complete purchase via Xiaomi’s WeChat account.

xm wechat commerce journey

Xiaomi sold more than 1.254 billion rmb in 2015 Singles’ Day becoming the champion of sales on Tmall, JD.com and Suning this year.


Since launching in the summer of 2010, with the proprietary MIUI OS as their sole product, Xiaomi developed a breakthrough digital strategy to succeed in China’s competitive smartphone market. Perhaps no other brand in China has such an expansive yet integrated digital ecosystem as Xiaomi: from casual social networks like Qzone to emerging short-video platforms like Weishi – Xiaomi reaches the consumer through each platform.

Download our Xiaomi digital report to see how the brand toppled rivals with industry leading price performance ratios, a robust software ecosystem, and best-in-class service to create a compelling alternative to premium overseas brands.

About Author

Social Brand Watch (SBW) is a collection of experts in digital, mobile and social media in China. SBW was created to complement Resonance's China Social Branding Report, a bi-weekly report focusing on modern marketing methods of the world's top brands in China.

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