Alibaba Reaches Out to the Rural Consumer Market

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taobao mobile

With the rise of e-commerce, Alibaba is taking steps to ensure they are ahead of the competition, with the help of China Telecom. The two have partnered up to bring online shopping to those who are considered to be in a rural location, such as those who are located in the third and fourth tier cities, as well as those who are located in the country. It is these residents who may not have had access to shopping on Taobao before since they did not have the devices that were capable of doing this.

The partnerships is going to allow mobile phones to be sold for lower prices, so that those who live in these areas now have a way of affording this luxury. These phones are being called Tianyi Taobao Shopping Handsets. They will come pre-installed with the Taobao mobile shopping app, or the YunOS operating system by Alibaba, depending upon where the person may reside.

Taobao has over 200 million active users in China every month

It is the hopes that with these phones, this number is going to rise even more, as more people are going to gain access to the e-commerce website. There are already 14 models of phones that rural consumer can choose to look at. Six of these models are considered to be more expensive smartphones from Coolpad, TCL and HiSense, all pre-installed with the Taobao app. The other eight models are from Uniscope, Kingsun and Ctyon. These 8 models are considered to be more affordable with prices anywhere from CNY 299 to CNY 600.  These 8 models will be running Alibaba’s YunOS, with access to the internet to start shopping.

In order to entice even more rural customers Alibaba is offering some products at a discount for those who buy these phones. They are also offering the ability to be eligible for 4 months of 2G mobile data traffic at a discounted rate.

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Social Brand Watch (SBW) is a collection of experts in digital, mobile and social media in China. SBW was created to complement Resonance's China Social Branding Report, a bi-weekly report focusing on modern marketing methods of the world's top brands in China.

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