All About QZone




Qzone is a highly popular format for social media throughout China, and was developed by Tencent Holdings in 2005. The site was developed as a way for people to share and stay connected with others via blogs, uploading pictures or videos, sending photos to one another and listening to music.

In terms of popularity, during the second quarter of 2014, the social media platform had around 645 million users. Throughout a year, more than 1 billion messages are sent by users. The social media platform does offer their services in an iOS and Android app, so users can easily access the platform no matter where they are located.

Some interesting facts about Qzone:


This graph shows that as of April of 2014, Qzone was easily the number one social networks in China, when looking at active monthly users.


As of January 2014, there were 632 million active users on the social network platform.

Qzone is rapidly becoming one of the top social networks that Tencent has developed. For those who utilize this network, they love the ability to message, see what others are doing, and interact with one another.

About Author

Social Brand Watch (SBW) is a collection of experts in digital, mobile and social media in China. SBW was created to complement Resonance's China Social Branding Report, a bi-weekly report focusing on modern marketing methods of the world's top brands in China.

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