Are Social Media Users Happy in China?

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Social media has changed the way that we all get information and the way that everyone communicates with one another. The question was asked of Chinese consumers whether they were happy or not with social media. The infographic below showcases the results:

http://us.kantar.com/media/908826/0202-en-infographic-1950.pdf

http://us.kantar.com/media/908826/0202-en-infographic-1950.pdf

It was found that 68.0% of Chinese citizens found that social media makes their life better. However, this number has decreased from 2013, where 73.4% of Chinese people found social media makes their life better. This means that around 32% of people believe that social media makes their lives worse, which can be understood, as divorce is being blamed on social media in China. This is a relatively small number considering how dominant social media is in China.

Find out how social media in China helps businesses here.

 

About Author

Social Brand Watch (SBW) is a collection of experts in digital, mobile and social media in China. SBW was created to complement Resonance's China Social Branding Report, a bi-weekly report focusing on modern marketing methods of the world's top brands in China.

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