Author Social Brand Watch

Social Brand Watch (SBW) is a collection of experts in digital, mobile and social media in China. SBW was created to complement Resonance's China Social Branding Report, a bi-weekly report focusing on modern marketing methods of the world's top brands in China.



Weibo, the popular micro-blogging website in China, has released their 2014 financial information. During their fourth quarter, the company earned $17.2 million more than the…

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