Business Success with Weibo



In China, social media is becoming a dominant force that many brands are utilizing in order to gain attention and value in the market. Weibo is just one of the social media platforms that are available for brands. The below infographic is vital for businesses to understand, so they know just how consumers are using Weibo. A few stats to remember:

  • More males use Weibo
  • Those who use Weibo are between 20 and 40 years of age
  • Time frames for when Weibo is used varies according to location

Using these figures, a business can better outline their plan for using Weibo in order to showcase their business and what it has to offer the market.

weibo usage infographic

Infographic courtesy of


About Author

Social Brand Watch (SBW) is a collection of experts in digital, mobile and social media in China. SBW was created to complement Resonance's China Social Branding Report, a bi-weekly report focusing on modern marketing methods of the world's top brands in China.

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