China’s Social Media Top 100 KOLs – IN A CHART


The importance of KOLs (Key Opinion Leaders) is a big thing here in China – and quite hard to keep on top of. recently published a this chart of the Top 100 KOLs on Chinese social media.   Super interesting, Papi Jiang is in top spot, followed by 回忆专用小马甲 who posts adorable images on this pets, and third was 艾克里里 who posts imagery of himself with crazy face altering make-up.

Interestingly, some foreigners pop up at positions 46 and 72.  DavidhohHot, and Australian based in Inner Mongolia, gained 46th place by sharing English-learning materials from his tutoring school.  While Ippo巧克力 from Nambia, has gained a huge fan base with his playful video showcasing his command of several Chinese dialects.


About Author

Jerry Clode

Jerry Clode is Head of Digital & Social Insight at Resonance. He leads Resonance SMART, providing leading-edge research, strategy and naming for brands in China using bespoke methodologies. Jerry also produces Resonance's popular China Social Branding Report, a bi-weekly publication covering modern marketing methods of the world's top brands.

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