Are Chinese consumers into the new iPhone 7? – Latest Stats

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After the launch of iPhone 7 on 7th September, Penguin Intelligence (run by Tencent) conducted a survey regarding the attitude Chinese consumers hold toward the new iPhone 7. The study suggests that iPhone 7 is not proving such a big hit locally.

More than 60% of the respondents said that they were not interested in buying this new phone after the launch. For the consumers who are planning to buy a new phone to replace their current ones, they are more likely to choose the local brand, Huawei, instead of  Apple.

So what do China’s consumers think about iPhone 7? Let’s go through the survey in detail.

More that 60% of the smartphone users are not going to buy iPhone 7

Black: Male; Red: Female From left to right: Yes (I will buy the new iPhone) – No (I won’t buy the new iPhone) – Not sure

Black: Male; Red: Female
From left to right: Yes (I will buy the new iPhone) – No (I won’t buy the new iPhone) – Not sure

Female respondents showed more interest in the new iPhone than males, with 24.8% of them, comparing with 19.2% of males, said “yes” during the survey.  Also, a majority of the respondents are not planning to buy iPhone 7, with  70.9% of male and 61.3% of female users chossing “no” in the survey.

Huawei is the first choice for China’s consumers

From top to bottom: Huawei – iPhone 8 – OPPO – Vivo – Samsung – Xiaomi – Meizu

From top to bottom: Huawei – iPhone 8 – OPPO – Vivo – Samsung – Xiaomi – Meizu

When being asked the hypothetical “which brand of new smartphone would you buy next”, nearly 40% of the respondents chose Huawei, the biggest local smartphone brand in China. iPhone 8 got the second place, followed by two emerging local brands, OPPO and Vivo. While Samsung is not as popular  as it used to be, with only 7.2% of smartphone users voting for this brand.

iPhone 7 Plus is more welcome than iPhone 7

Black: Male; Red: Female

Black: Male; Red: Female

For the consumers who have a plan to buy the new iPhone, more than 60% of them chose iPhone 7 Plus, instead of iPhone 7. Apart from the larger screen, the unique camera and upgraded battery are the features that motivate a preference for the Plus.

Consumers prefer to buy from the official Apple channels: Apple Store and website

Black: Male; Red: Female From left to right: Official Apple Website/ Store – Mobile business Hall – E-shopping Sites – Buy from overseas - Electronic Stores

Black: Male; Red: Female
From left to right: Official Apple Website/ Store – Mobile phone mall  – E-shopping Sites – Buy from overseas – Electronic Stores

Most consumers (nearly 60%) prefer to make purchases through the official Apple-owned channels: the Apple Store and its official website. The mobile phone malls run by mobile operators was chosen as the second choice for Chinese shoppers.  Shopping online and from overseas was the preference for around 8% respectfully of Apple consumers.

 

About Author

Cherry Han

Cherry Han is a Consumer Research Specialist at Resonance. Graduating from Newcastle University, with a Masters degree in Media and Public Relations, she has more recently set her sights to deciphering the behavior of Chinese netizens – particularly her fellow post-90s.

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