Coca Cola China Advertising Idea is Viral

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coca cola

Brands are always looking for new and updated methods as a way to advertise their product in China. For 2015, Coca Cola had FansTang produce their advertisements, who partnered with LiquidThread China to product a series for their summer marketing campaign that is surprising many by how well it has taken off. The main aspect of the campaign utilized videos that were produced by FansTang, which features some major Western celebrities that are found within the Chinese market.

What is impressing so many about this campaign is that this campaign is one of those that has went across social platform boundaries. The company is seeing amazing results from all sorts of platforms. The results include:

  • Receiving over 600 million impressions
  • 600,000 likes
  • 250,000 forwards
  • 87,000 comments on Sina Weibo
  • 92,000 messages on WeChat

How their Summer Advertising is Working

The marketing campaign that Coca Cola has developed utilizes the sharing of well-known movie questions from Chinese and Western movies on Coca Cola products, such as the cans and bottles people are purchasing. In addition, they have the videos that were integrating movie lines and unique storylines from a total of 15 celebrities. The celebrities that were utilized did include those who were considered to be the top searched US TV shows on Beidu, which included:

  • Brett Dalton (Marvel: Agents of SHIELD)
  • Chloe Bennet (Marvel: Agents of SHIELD)
  • Matthew Moy (Two Broke Girls)
  • Katie Cassidy (Arrow)
  • Many more

The CEO for FansTang, Adam Roseman, stated:

“Branded digital content is a rapidly growing area of our business…We are extremely pleased to have had the opportunity to work with Coca-Cola China and LiquidThread Chine on this campaign.”

The campaign is a great example of how brands who think outside the box are more likely to see results via social media platforms and advertising venues in general with what they design.

About Author

Social Brand Watch (SBW) is a collection of experts in digital, mobile and social media in China. SBW was created to complement Resonance's China Social Branding Report, a bi-weekly report focusing on modern marketing methods of the world's top brands in China.

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