Counterfeits Advancing with Technology in Chinese Market

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counterfeits

Counterfeits are something that run rampant in China, with all the shopping that takes place online, and the untrustworthy sellers that are using the beauty of ecommerce for their own purposes. Most people think that they could easily spot a good that was counterfeit. They believe that if they were to see a picture of a product they intend to order, they would automatically those small differences that are there showcasing why this product is not the real product. However, chances are the person is not going to recognize the product.

In fact, it seems that more and more people are buying counterfeit goods and have no idea that they do have a counterfeit good in their possession. Years ago, when a good was purchased, the counterfeit was almost immediate to see with the receipt from the seller. For example, the buyer would notice the receipt was not from the real producer of the product. But, today, this telltale sign is getting counterfeited, making it harder to know whether you are purchasing a product that is authentic or not.

Learn more about Alibaba and counterfeit goods here

The Counterfeit Issue in Hong Kong

There are several companies throughout Hong Kong that are producing quality products that people want to purchase. However, it is this quality that counterfeiters are trying to play on, as they make products similar to these and try to pass these off as the real thing. A recent investigation found that these counterfeiters are going further than before. Not only are they faking the product, but they are producing fake invoices and receipts that make customers think they are purchasing the real thing.

These fake receipts and invoices were often using the right address of the store on these, which is why so many people have fallen victim to these crimes.  The investigation found that in the wholesale market in Wuhan there were counterfeit products from Chanel, Louis Vuitton, Burberry and Prada. Though the investigation found that some of these products were automatically known for being a counterfeit due to problems in the design, others were harder to recognize.

Luxury brands fight back against counterfeit goods by suing Alibaba, learn more here

However, the problem lies in how technical these sellers are getting on the market with counterfeit receipts and invoices, that ordinarily would be what most consumers wants to ensure the product is genuine.

How to Spot Counterfeit Receipts and Invoices

The problem with counterfeits taking this technical step is that it is making it harder for consumers to see the difference. Plus, many resellers are being duped as well thinking they are paying for an original product, only later to realize this is a fake. The truth is that it is harder and harder to spot the fakes when it comes to the receipts and invoices being given. Many of these have barcodes that are traced back to the store in which they are claiming to be from. The act of buying and selling these counterfeit receipts and invoices are becoming a hardy trade in China.

The only way in which you can protect yourself is to ensure that you are using the retailer directly that you want to work with. Rather than taking a chance going through a reseller, you will find that the actual retailer can be found in physical locations, as well as online via platforms like Alibaba or JD.com. In the end, when buying from the actual retailer you can rest assure that you are getting the real deal.

About Author

Social Brand Watch (SBW) is a collection of experts in digital, mobile and social media in China. SBW was created to complement Resonance's China Social Branding Report, a bi-weekly report focusing on modern marketing methods of the world's top brands in China.

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