How to deal with Chinese Nationalism – our article in Campaign Asia


Yesterday, Head of SMART@Resonane, Jerry Clode, published his thoughts on China’s recent nationalism and how it affects international brands.  In the article, Jerry outlines how brands can structure their messaging to avoid losing out to patriotic consumption, or worse, facing boycott by Chinese consumers.

To read the original article in Campaign Asia click here.

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About Author

Jerry Clode

Jerry Clode is Head of Digital & Social Insight at Resonance. He leads Resonance SMART, providing leading-edge research, strategy and naming for brands in China using bespoke methodologies. Jerry also produces Resonance's popular China Social Branding Report, a bi-weekly publication covering modern marketing methods of the world's top brands.

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