Disney Contagion – Not So Cute for Local Competitors

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Last week, Jerry Clode published a much talked about article regarding the competitive effects of Shanghai Disney Resort opening this June.

In the article Jerry suggests that brands will have to ‘up their game’ to deal with the initial crush Chinese consumers will have with Disney.  Read the full article hereScreen Shot 2016-03-22 at 7.14.34 PM

About Author

Jerry Clode

Jerry Clode is Head of Digital & Social Insight at Resonance. He leads Resonance SMART, providing leading-edge research, strategy and naming for brands in China using bespoke methodologies. Jerry also produces Resonance's popular China Social Branding Report, a bi-weekly publication covering modern marketing methods of the world's top brands.

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