Today, we are honoured to be featured in Business of Fashion, a leading publication focussed on the dynamics of fashion and luxury globally. Director of SMART@Resonance, Jerry Clode, outlines his view on why affluent local consumers are starting to ditch luxury for more casual, street and sports brands.
In the article, Jerry includes the views of local consumers (from recent SMART interviews), new brands that have emerged as part of this ongoing trend, as well as a cultural explanation to why this is happening. But luxury brands, never fear, SMART@Resonance is here to ensure you stay relevant with local consumers. Read the full article on Business of Fashion‘s official site.