How Social are Chinese Consumers?


china social media 3

Social media and the internet are huge factors for the Chinese community. It is these key pieces of technology that are helping China to dominate the e-commerce market. Chinese internet users have surpassed several other countries and locations throughout the world, and it seems that even more people are spending some time online via social media. This is becoming an important trend for e-commerce retailers wishing to reach their full consumer potential.

The infographic below shows just how social Chinese users are:

Courtesy of

Courtesy of

These stats show that e-commerce businesses who are not readily available via social media sites are losing out on their potential. It also shows that Chinese users are becoming more and more social with the advances in technology and the number of social media platforms they now have available.

About Author

Social Brand Watch (SBW) is a collection of experts in digital, mobile and social media in China. SBW was created to complement Resonance's China Social Branding Report, a bi-weekly report focusing on modern marketing methods of the world's top brands in China.

Comments are closed.

Get Digital Insights on Demand

Join over 21,000 subscribers and receive fresh insights from the front lines of digital, mobile, ecommerce and socal media in China. Subscribe today and receive new content every week.

You have Successfully Subscribed!

Pin It on Pinterest