Hurun Research Crowns Tencent China’s Top Brand 2015

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Hurun Research – which is akin to America’s Forbes when it comes to making lists of Asia’s rich and wealthy – has decided that Tencent may retain its slot as China’s most successful brand.

Xinhuanet.com reports China’s most popular instant messaging service topped the brand value stakes at 277 billion Yuan ($43.5 billion US), with Alibaba’sTaobao snapping at its heels with 266 billion Yuan. Jack Mao is closing the gap. Hunan Research reveals his Taobao jumped 44% compared to Tencent’s 33%.

Hurun Research Also-Rans for 2015 Year

The middle of the pack is close behind. State-owned China Mobile ranked third with 265 billion Yuan breathing closely behind Taobao’s neck, and pipping Baidu and the Commercial Bank of China. Given the state of the China Brands league table, this makes 2016 too close to call.

Rupert Hoogewerf. The Man Behind ‘China’s Forbes List’

Rupert Hoogewerf, founder and CEO of Hurun Research Institute was born in Luxembourg in 1970, but Hurun Research adopted the name HuRun in China.

The Chinese and Japanese literate and chartered accountant was with Arthur Andersen for 7 years, before he founded the ‘China Rich List’ in 1999. Like Forbes, he publishes a variety of listings including Hurun Philanthropy List’ and ‘Hurun Contemporary Art List’.

Hoogewerf received Shanghai’s Magnolia Award in 2009. This is the highest honour the City bestows on foreigners.

The Historic Kaleidoscope of Hurun Research Reports

When Hurun started publishing China league tables 10 years ago, the front-runners were International and Commercial Bank of China, and China Mobile. As the world’s second largest economy shifts across to a consumer one, entrepreneurship is overtaking government.

The 2015 Hurun Top 200 Brands list contains 91 new entrants with an average brand value of 19.1 billion Yuan ($3 billion US). An interesting year lies ahead, as these new entrants shake down to the new reality that is a remodelled China.

About Author

Social Brand Watch (SBW) is a collection of experts in digital, mobile and social media in China. SBW was created to complement Resonance's China Social Branding Report, a bi-weekly report focusing on modern marketing methods of the world's top brands in China.

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