2015 October WeChat Life White Paper
Tencent released the October 2015 WeChat Life White Paper exploring users’ demographics and behavior. Aside from messages and moments, users also spent a lot of time on WeChat internet calls. Users enjoyed the LBS function to check in, and according to the study, the most popular places during this period were the West Lake in Hangzhou and Hong Kong.
Check out Resonance’s Airbnb digital report to see how the brand launches WeChat minisites dedicated to educate Chinese travelers and inspire travel planning.