Infographic: Why China is the Top Market to Enter



It comes as no surprise that several businesses throughout the world want to enter into China. Though the Chinese economy may be a little slower than usual, there is still plenty of opportunity for a brand to make it in the economy. In fact, online shopping in China is one of the largest in the world, and with the new methods that Alibaba is opening up, including Tmall Global, getting into the Chinese economy is easier than ever.

With this being said, what is it about China that makes businesses want to enter into the market? There are several markets throughout the world that could be good decisions for any business to enter, but what is it about China that makes it irresistible? This is a question that many people ask, as they are eager to see why businesses who have strong foundations in other countries are taking a gamble with developing their brand in China.

Discover how brands are identifying themselves in the Chinese market, here

The infographic below showcases the numbers behind China that are intriguing brands into developing in China:

Chart courtesy of

As you can see when compared to the rest of the world, China has one of the lowest employment rates, right behind Japan. This means that there are more consumers willing to spend their money to purchase products, as they have the means to do this. In addition, the Real GDP wroth is one of the highest in the world, showcasing the potential in which businesses could have. The Policy Rate is one of the higher rates throughout the world. However, this is something that businesses are willing to look over as they see the potential that the Chinese market can offer. Though the infographic showcases reasons for the UK to enter into the Chinese market. These stats hold true for the rest of the world as well.

About Author

Social Brand Watch (SBW) is a collection of experts in digital, mobile and social media in China. SBW was created to complement Resonance's China Social Branding Report, a bi-weekly report focusing on modern marketing methods of the world's top brands in China.

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