JD.com Goes Down Under

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JD.comChina’s biggest online sales portal announced a new channel yesterday dedicated to selling authentic Australian goods that are not counterfeits. Other new developments by JD.com include linking with the Australia Post delivery service, and Treasury Wine Estates Australia’s global winemaker and distributor. This is set to turn the image of Australia in Chinese consumers’ minds upside down.

Insatiable Chinese Appetite for Australia’s Goods

Richard Liu, Founder and CEO of JD.com was upbeat when he shared the media podium with Australia’s ministers for small business Bruce Billson, and communication Malcolm Turnbull. He must have thinking of the spat Alibaba had with U.S. giants Yves Saint Laurent and Gucci in May over damages claimed for selling counterfeit goods, when he spoke.

“Chinese consumers are increasingly enthusiastic about trying, buying and using products from all over the world, and Australian products like milk and wine have long been big sellers on our platform. JD.com customers can further fulfil their growing interest in fresh Australian foods and high-quality products, secure in the knowledge they are buying through China’s premier trusted source of genuine products.”

Clear Road Ahead for JD.com

Everything seems set in place for brand JD.com to extend its range of authentic Australian products to include seafood, fresh milk, fresh fruit and other fast moving consumer goods in high demand among its customers. It is not stopping there. The ever-ambitious JD.com founder Richard Liu already has his sights set on Australian branded maternity & babywear, healthcare, personal care, cosmetics, sport and footwear too.

The Infrastructural Power of JD.com

Richard Liu’s brand and brainchild has a noteworthy blend of digital and bricks & mortar. Promises made on its JD.com and mobile applications materialise through its network of seven owner-driven fulfilment centres. There, it receives and processes orders with stock held in 143 warehouses in 43 cities, and dispatched via 3,539 JD.com pickup stations across China.

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Social Brand Watch (SBW) is a collection of experts in digital, mobile and social media in China. SBW was created to complement Resonance's China Social Branding Report, a bi-weekly report focusing on modern marketing methods of the world's top brands in China.

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