JD.com, the ecommerce monster competing against Alibaba in China

Richard Liu, the co-founder of JD.com.

Richard Liu (Liu Qiangdong), a Chinese Internet entrepreneur, is the co-founder of JD.com. Jingdong is now one of the leading ecommerce industry leaders in China.

JD.com or Jingdong Mall is a Chinese ecommerce company headquartered in Beijing. Established in 1998, JD.com is now one of the largest B2C online retailers in China in terms of transaction volume.

Company Profile

Name: Jingdong Mall
Website: www.jd.com
Founder: Liu Qiangdong (a.k.a. Richard Liu)
Core Business: B2C ecommerce

Basic Information

  • In 1998, Liu Qiangdon founded JD.com.
  • In 2004, Jingdong’s B2C platform went online.
  • In 2010, JD.com was named one of the “Top 10 Growing & Innovative e-Commerce Companies in China” at the 4th APEC e-Commerce Business Alliance Forum.
  • In 2011, JD.com CEO Liu Qiangdong was named “CCTV Economic Person of the Year in China”.
  • In 2012, en.360buy.com was launched for the international market.
  • In 2013, Jingdong Mall changed its domain name to 360buy.com then to JD.com.
  • In 2014, Tencent aquired a 15% stake in JD.com in order to build a stronger competitor against Alibaba Group.
  • On the date of JD.com’s IPO, JD.com’s stock price rose 15% in 2014.


Active Members and Transaction Volume:

  • In 2011, JD.com had 12.5 million active customer accounts and fulfilled approximately 65.9 million sales.
  • In 2012, JD.com had 29.3 million active customer accounts and fulfilled approximately 193.8 million sales.
  • In 2013, JD.com had 47.4 million active customer accounts and fulfilled approximately 323.3 million sales.


JD's GMV trippled transaction volume.

JD’s (GMV) gross merchandise volume increased from RMB32.7 billion in 2011 to RMB73.3 billion in
2012 and RMB125.5 billion in 2013.

Jingdong offers a total of 1 million items, which fall under 12 different categories. This B2C giant processes more than 500,000 orders per day and receives more than 100 million visits per day.

Teaming up with WeChat:

On March 10, 2014, Tencent and Jingdong (JD.com) officially announced their strategic partnership. Tencent stated that it will open its WeChat and QQ backend to Jingdong, in order to cooperate in online payment and to improve consumer experience.

WeChat users can purchase on JD.com

WeChat allows users to directly purchase on JD.com

Who’s on JD.com

Many international brands enter JD.com to launch their ecommerce operations on WeChat. Xiaomi and Forever 21 spend equal effort on JD.com, Tmall, and their own websites to increase ecommerce sales. Beats uses JD.com as another official ecommerce channel supporting its other platforms. Sephora additionally uses JD.com to reach more target audiences and boost brand awareness. Lays, the most popular brand of potato chips, developed a WeChat H5 page to promote its brand. It redirects its social users to its JD.com product page in hopes that they will buy.

Lays connects its WeChat followers to JD.com

Lays launched an H5 page to redirect its WeChat followers to JD.com.

About Author

Social Brand Watch (SBW) is a collection of experts in digital, mobile and social media in China. SBW was created to complement Resonance's China Social Branding Report, a bi-weekly report focusing on modern marketing methods of the world's top brands in China.

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