Luxury Goods Convention Focusing on China


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Asia is set to be the home of the International Luxury Conference 2015 is going to focus on luxury brands within Asia, especially China, where there is a huge cry for these types of products. Due to luxury brands becoming a necessity in the market, this convention is meant to underline the trends and consumers who are making these trends. The convention is also set to look at:

  • How to maintain existing customers with a luxury brand
  • Look at how to increase market share in China and within Asia, effects of social media, advertising and the like
  • Hear from luxury brand industry experts
  • Look at the benefits of endorsements by celebrities

The convention is being held on May 20-21 at the Millennium Seoul Hilton in Seoul, South Korea. Information about registered can be found at the official site of the event: ASCO forum.

For companies looking to make it in the Chinese luxury market, this convention could be a great way to get insider information.

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Social Brand Watch (SBW) is a collection of experts in digital, mobile and social media in China. SBW was created to complement Resonance's China Social Branding Report, a bi-weekly report focusing on modern marketing methods of the world's top brands in China.

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