New CSBR on Uber’s Local Competitor, Didi Chuxing


The battle for China’s lucrative ride-haul market has been dominated by the question of whether will extend their global footprint to the local market. But in the background, the brand known locally as Didi has built a strong relationship with a core customer base, through a strong consumer engagement program.

In this strategy report reveals how Didi combined a diverse and innovative range of digital strategies to raise awareness and build credibility locally – firmly establishing themselves as Uber’s No.1. pain point in China.

201600718_Didi report

Didi’s animated GIF strategy captures urban love stories

What you’ll learn:

  • How to create co-branded content in a digital context.
  • How to build credibility for an O2O service.
  • How engage Chinese millennials from a professional context.
  • How to develop a credibility campaign in Chinese social networks.
  • How to strategically utilize animated GIF as part of successful digital brand campaigns.
  • How to successfully embed your brand within China’s eclectic internet culture.
  • How to educate ethically on social media to the benefit of your brand.

Download the report:

Members can download the report here. Not a member? Click here to become one.

About Author

Jerry Clode

Jerry Clode is Head of Digital & Social Insight at Resonance. He leads Resonance SMART, providing leading-edge research, strategy and naming for brands in China using bespoke methodologies. Jerry also produces Resonance's popular China Social Branding Report, a bi-weekly publication covering modern marketing methods of the world's top brands.

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