On 2015 Singles Day, JingDong had more daily active users than Tmall


TrustData released a series of charts stating how popular is Singles’ Day to Chinese netizens.


  1. There were more daily active users on JingDong (16 million) than Tmall (12 million) on 2015 Singles Day

DAU on JD and Tmall

2. VIP.com and Mogujie attracted similar amounts of DAU (daily active users)- 7 million

DAU on VIP and Mogujie

3. Successful orders on Taobao total 244.9 million and Tmall 15.65 million

successful oders on taobao and tmall

Check out Resonance’s Forever 21 digital report and RayBan Never Hide campaign report to see how brands reach their potential customers through JD.com.

About Author

Social Brand Watch (SBW) is a collection of experts in digital, mobile and social media in China. SBW was created to complement Resonance's China Social Branding Report, a bi-weekly report focusing on modern marketing methods of the world's top brands in China.

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