Founder and MD of Resonance China, Rand Han, was recently interviewed by East West Bank. Rand founded Resonance China in 2009, and was previously the author of popular social media blog “The Little Red Book”. The interview is part of the series, Bull Session, focused on innovative business leaders and their industry perspectives.
In the interview, Rand outlines some fundamental thoughts on how marketers can best approach digital in China – including choice of platform, new regulations, best practices, and the common challenges faced by brands launching digital in China.
To read the full interview on East West Bank’s website – here.