Rand Han lays out China digital fundamentals in East West Bank interview


Founder and MD of Resonance China, Rand Han, was recently interviewed by East West Bank.  Rand founded Resonance China in 2009, and was previously the author of popular social media blog “The Little Red Book”.  The interview is part of the series, Bull Session, focused on innovative business leaders and their industry perspectives.

In the interview, Rand outlines some fundamental thoughts on how marketers can best approach digital in China – including choice of platform, new regulations, best practices, and the common challenges faced by brands launching digital in China.

To read the full interview on East West Bank’s website – here.

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Resonance China Founder and MD, Rand Han

About Author

Jerry Clode

Jerry Clode is Head of Digital & Social Insight at Resonance. He leads Resonance SMART, providing leading-edge research, strategy and naming for brands in China using bespoke methodologies. Jerry also produces Resonance's popular China Social Branding Report, a bi-weekly publication covering modern marketing methods of the world's top brands.

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