China’s box office is booming, as other markets are slumping. As part of weekend and weeknights, going out to the movies is now an entrenched part of middle class living in China’s cities. So much so, that China is expected to overtake the United States, as the biggest movie market in the world by as early as next year.
Realizing this important cultural trend, we have created a report looking at how three, very different films, marketed themselves to local netizens. The films we chose – Star Wars, Kung Fu Panda and local production Lost in Hong Kong – all achieved impressive box office through different digital strategies.
Three Different Films, Three Different Strategies
In this report, we explain how each film used their unique stories to create digital touch points to attract the attention of local moviegoers. A fascinating combination of an international film trying to create a local following (Star Wars), an international film with a Chinese story (Kung Fu Panda) ,and a local film that celebrates local internet culture (Lost in Hong Kong).
Another fascinating and invaluable addition to our CSBR database.
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