Superdry Clothes for China


In an intriguing sign of China moving from a manufacturing to a service industry, UK jackets and hoodies will be on sale in China from 2016. Perhaps a little late for tropical storm Can-Hom raging across the South China coastline. But certainly likely to create interest in Superdry clothes among teens and twenty-somethings in China’s vast clothing market.

SuperGroup Stitches Up Trendy International

Superdry owner Supergroup has hitched its wagon to Trendy International Group based in Guangzhou, China, but owning more than 3,000 stores throughout the Asian giant. Trendy designs and manufactures fashion garments and accessories for men, women and children, then sells them online and in brick and mortar stores. It just might be the perfect springboard for catapulting Superdry clothes into China.

Superdry Clothes a Growing International Presence

In March 2015, Superdry bought its American licence back to enable it to expand further in North America, Germany, and Austria. Behind these rising stars – and now China too – are smaller stakes in over 100 other Superdry Clothes countries via concessions and online selling. Its latest initiative boosted stock value by 3.6% in early trading, with the possibility of more to come.

According to Irish Times, Investec analyst Kate Calvert has added the Superdry clothes company’s owner to her to-buy list. “We believe SuperGroup’s global growth opportunities remain undervalued. It is an early stage roll-out story with potential to double its UK and European owned store base, plus franchise growth opportunities and longer-term upside from the US and now China,” she says.

Superdry Clothes Roll-Out Plan

Indications are that Chinese youth who have seen Superdry clothes brought back by international tourists, will have to wait a little longer to get their hands on them locally. Superdry and Trendy International have pooled $27 million to create the first bespoke outlets by mid-2016. I wonder if they or counterfeiters will reach the Chinese market first.

About Author

Social Brand Watch (SBW) is a collection of experts in digital, mobile and social media in China. SBW was created to complement Resonance's China Social Branding Report, a bi-weekly report focusing on modern marketing methods of the world's top brands in China.

Comments are closed.

Get Digital Insights on Demand

Join over 21,000 subscribers and receive fresh insights from the front lines of digital, mobile, ecommerce and socal media in China. Subscribe today and receive new content every week.

You have Successfully Subscribed!

Pin It on Pinterest