The Ten Commandments of China Market Entry – Free Download


Resonance China’s SMART team is pleased to announce our “Ten Commandments of China Market Entry” – a free download at the end of the post, which we know will be of value to both new-bees and experienced marketers in China.   Also, in the document, find out more about our SMART solutions so you can address the “Ten Commandments”  – ensuring the full success of your brand in China

We are privileged to help brands with their entry and growth in China.  To keep our skills at the highest level, we are always looking comparatively to see mistakes other brands are making, so our clients can benefit, and avoid the same pitfalls.  We wanted to share our thoughts on how to avoid these common pitfalls.  We call this our “Ten Commandments of China Market Entry”.  Read On.Screen Shot 2016-04-13 at 22.42.02

A quick intro to the Commandments – then you can download them.

The “Ten Commandments” are intended as a checklist for brands focussed on China –  entering or already present.  Branding in China often becomes misguided due to assumptions made by marketers in the absence of clear strategy and insight.

The over reliance on assumptions results from the sheer size of China, the fundamental differences in culture and the relative newness of consumer culture here.  When confronted with something as overwhelming as the Chinese opportunity  – assumptions can be comforting, but they needlessly create liabilities for your brand from the outset.

OK, we don’t want to go in to “Spoiler Alert” mode – without further ado …
Please download our “Ten Commandments of China Market Entry” – here.


About Author

Jerry Clode

Jerry Clode is Head of Digital & Social Insight at Resonance. He leads Resonance SMART, providing leading-edge research, strategy and naming for brands in China using bespoke methodologies. Jerry also produces Resonance's popular China Social Branding Report, a bi-weekly publication covering modern marketing methods of the world's top brands.

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