The Reasons Why People Shop Online Infographic


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Online shopping in China is a rapidly growing industry and is perhaps one of the biggest online shopping markets throughout the world. So why do people utilize online shopping in China? The infographic below showcases why people shop online.

Infographic courtesy of

Infographic courtesy of

The main reason why people shop online in China is due to finding cheaper prices on products than they would if they shopping in a physical store. This is followed by:

  • Convenience
  • Having a larger selection of products
  • There is more information that help them to choose products
  • Many products people purchase is not available in store

Though many people are praising online shopping, there are still those who are not comfortable with shopping online. The main reason for this is due to their worry over product quality. This has been a recent hot topic, as counterfeit goods online is becoming more common. Other reasons why people choose to not shop online include:

  • They worry about the credibility of the online shop
  • The delivery is too slow
  • Customer service is poor
  • Paying is a hassle

However, retailers online are hearing these issues and are doing everything they can in order to remedy these situations so that everyone feels comfortable with online shopping and find that they can get whatever their heart desires.

About Author

Social Brand Watch (SBW) is a collection of experts in digital, mobile and social media in China. SBW was created to complement Resonance's China Social Branding Report, a bi-weekly report focusing on modern marketing methods of the world's top brands in China.

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