Tmall is a Chinese business-to-consumer ecommerce platform operated by Alibaba Group. Established in 2008 by Jack Ma, Tmall is a spin-off from Taobao. Tmall is now the biggest Chinese website connecting international brands and Asian netizens. Aside from China, Tmall also provides services to online shoppers living in Hong Kong, Macau and Taiwan.
Founder: Jack Ma
Core Business: B2C ecommerce
- Tmall.com was originally called Taobao Mall, a subsidiary of Taobao. In 2010, it was officially renamed as Tmall and became an independent web domain, tmall.com. Tmall is now a dedicated B2C platform.
- In Q1 2013, Tmall occupied 51.3% of Chinese B2C online product sales.
- In 2014, Burberry became the very first high-end brand to open a flagship store on Tmall. Coach followed shortly after in 2015.
- According to Alexa, as of July 2014, Tmall.com was the 18th most visited website globally and the 7th most visited site in China.
In order to increase communication, Alibaba developed AliWangWang, an instant messaging program for Taobao and Tmall. This offers a convenient customer service platform between customers and merchants.
Singles Day, November 11th (11/11), is a shopping holiday for singles. The date is chosen for the connection between being single and the number ‘1’, hence 11-11. Singles Day has become the largest online shopping holiday in the world, generating total sales of US$5.8 billion in 2013 and US$9.3 billion in 2014 on Tmall and Taobao.
At the end of the Singles Day 2014 sale, Xiaomi was Tmall’s best seller across 7 categories. Xiaomi’s President Bin Lin stated that Xiaomi sold 1.16 million phones in the full 24-hour period, generating a total of 1.56 Billion RMB.
In 2014, Tmall launched Tmall Global, a platform connecting foreign merchants and Chinese consumers. Tmall Global not only gives Chinese consumers access to authentic products but also helps foreign companies set up a cross border ecommerce platform without having an official presence in China.
Costco Wholesale Corporation, an American membership-only warehouse club, launched their Tmall Global flagship store in October of 2014. Costco’s Tmall Global goes against Costco’s usual policy of only selling to members. They offer their wide selection of products to the general public.