Tmall Global Growing with Addition of Metcash


Tmall global ambitions took more than a kangaroo leap forward when Metcash, Australia’s largest food and liquor retailer-wholesaler decided to hop on board Alibaba’s goods train. Metcash is Australia’s third largest shaker in the retail industry, and many Chinese globe-trotters familiar with online shopping will recognise the IGA-branded operation from when they visited ‘down under’.

How Metcash in Stocking Up its Online Store

The Australian company renowned locally for retail brands like IGA, Cellarbrations and Bottle-O is boosting the Tmall global profile by filling its virtual pantry with Australia’s favourites Uncle Toby’s Oats, Weet-Bix, , and a variety of honeys, long-life milks and infant formulas. Chinese mums will be delighted to try these out on their next online shopping expedition.

New Tmall Global Pal Sets Up Operation in Shanghai

Mark Hewlett, executive general manager of Metcash New Channels is not one to let the oats or barley grow under his feet. He has already set up office in the metropolis on-the-sea Zaan He. “Ideally and aspirationally, we want to be a major source of Australian products in China,” he says, and we want Tmall to be part of that future.

Australian Reports Not as Rosy as It Looks for Metcash

The Australian news leader put a different spin last week when it broke the story. The paper lead with news that Metcash lost $384 million in 2014, and punched through with a comment about ongoing battles with aggressive competition. The mega retailer has been Tmall Globalslipping in the league tables against Coles and Woolworths, and aggressive discounters Costco and Aldi too.

Tmall Global’s GM Alvin Lui was determinedly upbeat notwithstanding this, expressing excitement about partnering with Metcash in order to bring Australian goods directly to Chinese consumers. He stated:

“Overseas merchants can easily import and sell their goods through our innovative cross-border online shopping business model…to hundreds of millions of Chinese online consumers … who are looking for trusted and reliable products from around the world.”

About Tmall Global

Tmall Global is quickly becoming the go to option for foreign brands looking to make their product available to Chinese consumers with little risk on their part. The Global platform of Tmall is considered a business to consumer business model. For companies who are interested in offering their product via Tmall Global, there are several requirements that must be met. These requirements can be found via their website Tmall Global. The Chinese market is always looking for more products and better selection, as Chinese consumers want the best of the best. This is what Tmall Global can afford Chinese consumers.

About Author

Social Brand Watch (SBW) is a collection of experts in digital, mobile and social media in China. SBW was created to complement Resonance's China Social Branding Report, a bi-weekly report focusing on modern marketing methods of the world's top brands in China.

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