Tmall Welcomes Holland & Barrett to the Store


holland and barrett

For those who shop Tmall Global on a frequent basis, they are going to find that there is a new storefront that is bringing itself to China. The British health foods store, “Holland & Barrett” has announced that they are opening up two online storefronts via Tmall Global.

What Holland & Barrett Bring to the Market

Holland & Barrett are all about healthy living. The store offers health foods and supplements, all of which will be available online for the Chinese consumer. In addition, they are going to offer counseling for those who are interested in getting healthy and have no idea where to start.

When going to the Holland & Barrett website, they are offering foods, drinks, personal care, sports nutrition products, vitamins, supplements, and weight management help.  The company is headquartered in London in the United Kingdom and has been established since 1920.

This is not the company’s first trip into a foreign market to provide health products. They have stores that are located in the Republic of Ireland, UAE, China, Singapore, Spain, Malta, Cyprus, Gibraltar, Netherlands and Belgium. The brand has their own online store via their website, and can now count their Tmall stores as another branch of their business.

Discover how foreign brands are entering into the market via Tmall, here

Why Go with Tmall?

So why is Holland & Barrett looking into an online store front within China now? In 2012 the company had their physical products carried in stores within China, and saw a drastic increase in their sales. In fact, China is their second strongest market for selling their products. In addition, Chinese consumers love their products due to the fact that they are standing behind it.

Learn how brands are empowering Chinese consumers by following Nike’s idea, here

Chinese consumers have shown great interest in health products that are made of high quality materials and are going to offer numerous benefits. It seems that Holland & Barrett are simply acting on a need that is presence, which they can fill. Chances are, the company will be highly successful with their online Chinese venture.

About Author

Social Brand Watch (SBW) is a collection of experts in digital, mobile and social media in China. SBW was created to complement Resonance's China Social Branding Report, a bi-weekly report focusing on modern marketing methods of the world's top brands in China.

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