Events happen almost every day throughout China. However, one event that is being publicized recently is the Unilever Week that will take place on Tmall. This will start on July 22nd and last until July 24th. The week is all about celebrating the Unilever brand and all the products that are brought to Chinese consumers from this brand.
In addition to celebrating the products the brand brings to the market, this will also be a cause for celebration. Unilever has partnered with Alibaba to ensure they are reaching more Chinese consumers and are offering products that can be authenticated for Chinese consumers.
Read more about this partnership here.