Our views in “Campaign” on how Chinese consumers will react to Brexit

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Recently, the leading industry publication Campaign featured the thoughts of SMART@Resonance’s Jerry Clode, in particularly how Brexit will affect China’s younger consumers.

Jerry outlines the potential effects on the U.K.’s ‘cultural power” in the eyes of China’s millennials.  A UK apart from Europe does not offer quite the same level of internationalism – meaning the UK is less of a cultural gateway.  Jerry’s views are part of series of perspective of industry experts.  To read the full feature, click here.

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About Author

Jerry Clode

Jerry Clode is Head of Digital & Social Insight at Resonance. He leads Resonance SMART, providing leading-edge research, strategy and naming for brands in China using bespoke methodologies. Jerry also produces Resonance's popular China Social Branding Report, a bi-weekly publication covering modern marketing methods of the world's top brands.

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