Our views in “Campaign” on how Chinese consumers will react to Brexit


Recently, the leading industry publication Campaign featured the thoughts of SMART@Resonance’s Jerry Clode, in particularly how Brexit will affect China’s younger consumers.

Jerry outlines the potential effects on the U.K.’s ‘cultural power” in the eyes of China’s millennials.  A UK apart from Europe does not offer quite the same level of internationalism – meaning the UK is less of a cultural gateway.  Jerry’s views are part of series of perspective of industry experts.  To read the full feature, click here.

Screen Shot 2016-07-08 at 5.07.19 PM

About Author

Jerry Clode

Jerry Clode is Head of Digital & Social Insight at Resonance. He leads Resonance SMART, providing leading-edge research, strategy and naming for brands in China using bespoke methodologies. Jerry also produces Resonance's popular China Social Branding Report, a bi-weekly publication covering modern marketing methods of the world's top brands.

Leave A Reply

Get Digital Insights on Demand

Join over 21,000 subscribers and receive fresh insights from the front lines of digital, mobile, ecommerce and socal media in China. Subscribe today and receive new content every week.

You have Successfully Subscribed!

Pin It on Pinterest