On two critical metrics, MAUs (Monthly Active Users) and DAUs (Daily Active Users), Sina Weibo enjoyed strong increases from the same time last year. Monthly users increased by 34% to 236 million, while daily users increased 32% to 106 million.
Also advertising revenue increased by 47% from last year’s fourth quarter to $US 129 million – suggesting the increasing role Weibo is playing in brands’ exposure online.
Weibo is back, so drop that “WeChat vs. Weibo” thinking
As Tencent’s phone app WeChat gained rapid popularity in China, there was concern Weibo would lose relevance. But recent numbers suggest Weibo is recovering strongly and is poised to form an important part of China’s increasingly mature digital scene, defined by the coexistence of two large social networks.
As Jerry explains, the logic and use of the two social platforms is very different, with both holding powerful potential for brands in China. Read the article here.
Look out for Jerry’s regular Campaign Asia articles each week.