Which OTA App Dominates Among Chinese Netizens?


While Chinese netizens are exposed to many online travel agencies (OTA) options, how do they prioritize their time and usage when it comes to all these different provided functions? We here listed each OTA’s service based on their core business.

OTA function

When mobile access gradually becomes the main platform to many Chinese audiences, we here compared the individual user active rate across PC-end and mobile channels. As a upcoming OTA platform, Alitrip has outperformed many of their long-exisitng OTA channels for mobile accessibility.


With the support of promising and user-friendly OTA’s service, AirBnb’s announcement of focusing on assisting Chinese outbound travelers to find a home-like place surely helps to boost Chinese outbound tourism. While more and more Chinese netizens share their traveling experience online (travel-journals), Chinese outbound travellers now value fun and leisure more than luxury shopping.


About Author

Social Brand Watch (SBW) is a collection of experts in digital, mobile and social media in China. SBW was created to complement Resonance's China Social Branding Report, a bi-weekly report focusing on modern marketing methods of the world's top brands in China.

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