New CSBR Report - How Alibaba’s Taobao digitally connected with Chinese Youth
Facing the challenge of China’s super fickle millennials, Alibaba’s leading C2C online marketplace, Taobao, has made a strategic effort to…
WeChat’s New Feature Enabled Location Based Marketing
While brands are celebrating the WeChat Moments Ads favoring to outreach customer segmentations among 549 million WeChat users, WeChat created…
Tencent releases fun local user report on Rio Olympics
In the wake of the Rio Olympics, Tencent has released a fun report highlighting how Chinese netizens watched the Games.…
Are Chinese consumers into the new iPhone 7? – Latest Stats
After the launch of iPhone 7 on 7th September, Penguin Intelligence (run by Tencent) conducted a survey regarding the attitude…
Are Chinese consumers into the new iPhone 7? – Latest Stats
After the launch of iPhone 7 on 7th September, Penguin Intelligence (run by Tencent) conducted a survey regarding the attitude…
How a foreign start-up company makes a fortune on Chinese digital – New Case Study
Lately, a start-up WeChat Spoken-English training company, Yoli becomes increasing popular amongst Chinese English learners, due to its inspiring integration…
Understanding WeChat as a Behaviour, not just Data
The emergence of WeChat has come to symbolise the unique relationship Chinese citizens have with digital platforms. The current information…
The North Face: Outdoor Training Campaign
As Chinese consumers exercise more frequently, North Face saw an opportunity to introduce the culture of training outdoors – an important part of their brand heritage. This was introduced to…
China Digital, Social and Ecommerce
New China mobile shopper activity and market share report
Inspired by the rising local e-commerce powers such as Alibaba group, JD.com along with other B2C platforms, China has now become a pioneer regarding online shopping.…
Why Taobao’s virtual second-floor has become so popular in China?
Since Taobao launched their virtual upstairs campaign launched on 10th August, young Chinese netizens have become regulars and crazy shoppers at their “mystery second floor”. Two…
How Alibaba’s Ant Financial connects with personal stories? - New Campaign
Good storytelling is essential for a brand to connect with consumers and nourish a consumer relationship with loyalty. Telling a brand story by using ordinary…
Starbucks reminds Chinese youth “home is where the heart is” – New Campaign
While everyone in China is scheduling where to celebrate the soon coming Mid-Autumn Festival on September 15th this year, Starbucks provided the best destination for…
Local brand highlights “overtime epidemic” - and wins big
Realizing the negative influence of long-hour work on personal health and family harmony in China, local furniture manufacturer Kuka Home launched a campaign on August…
Using City Culture to Sell Noodles - Mysterious Chongqing
As the idea of localisation builds in China, brands are starting to leverage China’s famous city cultures. Both Chongqing and Chengdu, both huge cities in…
China Tech Giants Revenue Results Q2 - Gold to Tencent, Ali takes silver
Recently, Tencent Technology released the Q2 2016 report on the three China’s internet kingdoms Baidu, Alibaba and Tencent (often referred to as the “BAT”). Let’s…
Taobao invites you “upstairs” at 10 at night - New Campaign
Recently, China’s leading C2C site, Taobao, used a mobile version-only video series to create a deeper connection with its younger consumers. This campaign created a…
New Mobile Phone Sales Data Q2 – Oppo rises, Apple starting to rot
Chinese data service supplier, Ji Guang, recently published a Q2 report on the sales performance of smartphone brands in China. The data reveals a bad…
China’s New Live Show App Inke - Lets Netizens be themselves
New mobile app Yingke（映客) has launched a new campaign to encourage Chinese netizens to ‘be themselves’. The mobile-based app allows locals to create their own…
Media habits of Chinese Olympic Fans - compared with London 2012
As the Rio Olympics roll one into their second week, we will look at a recent Data Center of China Internet Report to understand the…
Olympic Swimmer Ning Zetao Shows Us #PerfectIsntPretty for Gillette
In Gillette’s’ latest ad for the Olympic Games Rio 2016, the company stayed true to the international appeal of the games, featuring a number of…
Burberry Takes a Big Risk in China’s Luxury Retail Market
Burberry, the iconic British luxury brand, has made an interesting move in the Chinese luxury market. According to a recent press release from Burberry, which…
Nestlé’s Collaboration with Alibaba
To keep the flow on the constantly evolving Chinese market, Western companies have to stay aware of any market change. They first have to adapt…
Will Pokémon Go BIG in China?
Ok, if you don’t know, you have been in the cave the last few weeks – Pokémon Go is a massive gaming sensation globally. But,…
How does Apple Stop Losing Local Love in China?
Results last week suggest that Apple has dropped to No.5 in China’s mobile phone market, behind powerful local competitors such as Huawei,Vivo, Oppo and Xiaomi,…
Digital, Social Insights
On July 12th, Kobe officially announces that he becomes the spokesperson of a Chinese food delivery O2O company, Ele.me, which marks…
Recently, the leading industry publication Campaign featured the thoughts of SMART@Resonance’s Jerry Clode, in particularly how Brexit will affect China’s younger consumers. Jerry…
On Thursday July 21 10am-12pm, Jerry Clode will present a special Chinese naming session at the American Chamber of Commerce…
In a new campaign, aimed at young professional women in China, Olay suggest that the product is part of an…
Recently, Taobao, one of China’s leading C2C sites, launched a new H5 mobile campaign to challenge young consumers to think…
Gao Yutong, the second millennial entrepreneur we are going to report today proposed an uncompetitive solution to pay foreign tuition,…
Recently during ethnographic fieldwork in Beijing, I had the pleasure of revisiting the traditional neighborhoods, the famously narrow hutong alleyways.…
We are proud to announce that Director of SMART@Resonance, Jerry Clode’s paper “China’s Mega-App as a Story Telling Medium” has…
Recently in Shanghai and other major cities, commuters seen a new outdoor campaign Meilishuo – a local online community and…
Founded in 1986, Red Star Macalline, a Chinese home furnishing and service brand and the largest national furniture retail chain…
“Buy drinks, get a free pizza” – Pizza Hut switches things up from the deals we are used to seeing. …
Regularly, myself and Resonance China, Rand Han, meet our clients in Shanghai, looking at ways we can help them launch,…
Recently, Unilever, the global firm behind more than 400 brands from Ben & Jerry’s to Dove soap, has made a…
Today, we are honoured to be featured in Business of Fashion, a leading publication focussed on the dynamics of fashion and luxury…
Columbia’s newest campaign in China, called “Battle of the Tough City”, will have you thinking you’re watching a super hero…
Yesterday, Director of SMART@Resonance, Jerry Clode, published a new opinion piece with leading industry magazine Advertising Age. In the piece,…
A mother struggles to balance work and family, a butcher has to work hard to pay for his son’s college…
As many brands find themselves over-exposed in terms of brick-and-mortar stores, the need to create a strong online/e-commerce has become…
Despite increasing global influence, fashion is still dictated by local realities in China. Below are some assumptions to avoid when…
Mazda has gone ‘artistic’ to promote their new Bose full surround stereo system that will feature in their Mazda 6…
SMART@Resonance’s Tracy Zhang provides her thoughts on JD.com’s 12th anniversary mobile H5. JD.com’s take on how to live a ‘better…
China’s largest search engine Baidu, has reunited characters Li Lei and Han Meimei in a new campaign. Li and Han,…
A key part of our work is understanding the key dynamics that underpin luxury in China. A market that has…
To celebrate the Children’s Day in this June, Unionpay launched an all-dimensional online campaign of ’62 Children’s Day’, making it…
China has a unique internet and online culture, with its own set of phrasea. As part of our work on…
Recently, head of SMARt@Resonance, Jerry Clode, was asked to provide his thinking on how Japanese brands can best approach China…
Recently, Tmall launched a successful seven-day online campaign called “Seven Topics about Big Brands”, across its Tmall App, official Weibo and…
Last week I attended a presentation by Jackie Yun, co-founder of the pioneering Chinese sandwich brand, Wagas. Jackie and co-founder, John…
Selfies are now part of global digital behaviour. However, in China, selfies take on a unique significance. Read on, to…
Founder and MD of Resonance China, Rand Han, was recently interviewed by East West Bank. Rand founded Resonance China in 2009,…
